B2B Marketing AI & Automation
Practical Solutions for Complex B2B Sales Cycles
I help B2B companies navigate longer sales cycles and multiple stakeholders with smart automation. Drawing from hands-on experience in London and European financial services, I provide one-on-one coaching, custom automation systems, and practical workshops tailored to real B2B challenges.
European B2B Experience
My approach is grounded in real B2B environments across Europe:
London Financial Services
Developed marketing automation strategies for B2B financial technology companies navigating complex compliance requirements and enterprise decision-making processes
Enterprise sales cycles, regulatory considerations
Swiss Financial Services
Created B2B marketing systems for wealth management and corporate banking, dealing with high-value clients and extended relationship-building processes
Relationship-based sales, high-touch nurturing
Netherlands Broadcasting & Finance
Built automated marketing workflows for B2B media services and financial platforms, managing diverse stakeholder groups and lengthy approval processes
Multi-stakeholder engagement, content-driven nurturing
How I Help B2B Companies
One-on-One AI Coaching
Personal coaching sessions focused on your specific B2B challenges - from lead scoring in complex sales cycles to nurturing enterprise prospects through lengthy decision processes
- Tailored to your industry context
- Focus on your actual challenges
- Practical, implementable strategies
- Ongoing support and refinement
Custom B2B Automation Systems
Build automation workflows designed for B2B complexity - handling multiple decision makers, longer nurturing sequences, and account-based marketing approaches
- Multi-stakeholder journey mapping
- Extended nurturing sequences
- Account-based marketing automation
- CRM and sales team integration
Practical B2B Workshops
Hands-on workshops addressing real B2B marketing automation challenges - from managing complex buyer journeys to automating personalized content for different stakeholder roles
- Interactive problem-solving sessions
- Real B2B case study analysis
- Tool selection guidance
- Team implementation planning
B2B Marketing Challenges I Address
The reality of B2B marketing automation differs significantly from B2C approaches:
Longer Sales Cycles
B2B sales cycles often span 6-18 months. I help you build nurturing systems that maintain engagement without overwhelming prospects, using behavioral triggers and content progression strategies.
My Solution:
Extended nurturing workflows with relevant touchpoints
Multiple Decision Makers
B2B purchases involve various stakeholders with different priorities. I create automation systems that deliver relevant content to each stakeholder type throughout the decision process.
My Solution:
Multi-persona automation with role-specific messaging
Complex Value Propositions
B2B solutions often require detailed explanation and customization. I help you automate the delivery of relevant information while maintaining the personal touch enterprise clients expect.
My Solution:
Intelligent content delivery based on engagement patterns
Account-Based Approaches
Many B2B companies need account-based marketing rather than broad lead generation. I build systems that coordinate multiple touchpoints across target accounts.
My Solution:
Account-centric automation with coordinated multi-channel outreach
My B2B Marketing Automation Approach
Understanding Your B2B Context
I start by understanding your specific industry, typical sales cycle length, key stakeholders, and existing sales processes. This context shapes every automation decision.
Focus: Industry-specific challenges and requirements
Mapping Complex Buyer Journeys
Together we map out your actual buyer journeys, identifying all stakeholders, typical touchpoints, and decision-making processes to build realistic automation workflows.
Focus: Real stakeholder behavior and decision processes
Practical Implementation
I help you implement automation systems that work with your existing CRM and sales processes, ensuring your sales team can effectively use and benefit from the automation.
Focus: Sales team adoption and practical usability
B2B Implementation Process
B2B Context Analysis
Deep dive into your sales cycle, stakeholder mapping, and current B2B marketing challenges
Stakeholder Journey Mapping
Map out how different decision makers engage with your company throughout the buying process
Automation Strategy Design
Create automation workflows that respect B2B complexity and timing requirements
System Integration
Integrate with your CRM and sales processes to ensure seamless handoffs and data flow
Sales Team Training
Train your sales team on working with automated lead nurturing and qualification systems
Performance Monitoring
Monitor B2B-specific metrics like pipeline velocity, stakeholder engagement, and sales team adoption
B2B Marketing AI Investment
Project-based pricing reflecting the complexity of B2B automation challenges
B2B Coaching Program
Starting at €3,500
- One-on-one coaching sessions
- B2B-specific strategy development
- Implementation guidance
- Tool selection support
- Ongoing consultation access
Custom B2B Automation
From €8,500
- Complete B2B automation design
- Multi-stakeholder journey mapping
- CRM integration and setup
- Sales team training included
- 60-day optimization period
Enterprise B2B Solution
Custom Quote
- Complex multi-division automation
- Advanced account-based marketing
- Multiple system integrations
- Dedicated project management
- Extended support period
Ready to Tackle B2B Marketing Automation?
Let's discuss your specific B2B marketing challenges and how I can help you build systems that actually work for complex sales cycles.